Privacy Policy

Who we are

Soho Physiotherapy ("we", "our", "us") is a multi-site physiotherapy practice operating from five clinics across central London. Our data controller contact is reception@sohophysiotherapy.co.uk.

What personal data we collect

• Contact details you provide when booking (name, email, phone)
• Medical history and relevant health information required for safe treatment
• Clinical assessment notes, range-of-motion measurements, and treatment plans
• Insurance policy details where you are billing through a UK private medical insurer
• Payment information processed securely via our payment provider
• Website analytics — only after you accept the consent banner — via PostHog (EU region). We capture page views and clicks on call/booking buttons. We never capture form-input text, names, addresses, or any clinical detail.

How we use your data

Your personal and clinical data is used solely for the purpose of providing safe physiotherapy care, legally required record-keeping, billing your insurer where applicable, and keeping you informed about your own treatment. We do not sell data, we do not share data with third parties for marketing, and we do not use any clinical material for marketing without your explicit written consent.

Your rights

Under UK GDPR you have the right to access your data, correct inaccuracies, request deletion (subject to legal retention requirements for clinical records), restrict processing, and lodge a complaint with the Information Commissioner's Office. To exercise any right, contact reception@sohophysiotherapy.co.uk.

How long we keep your data

Clinical records are retained for 8 years from the date of your last appointment, in line with HCPC Standards of Conduct, Performance and Ethics. Marketing consent can be withdrawn at any time; withdrawal takes effect within 7 working days. Website analytics data is processed by PostHog Inc. in the EU region (Frankfurt) under their EU Data Processing Addendum and retained for 7 years from collection or until you withdraw consent — whichever comes first.

Changes to this policy

This policy was last updated on 2 May 2026. Material changes will be notified to existing patients by email.